Best practices in search optimization continue to evolve with time. SEO may not stay the same as it is today. Being aware of what’s coming down the pipeline can help a business to prevent possible penalties or a massive drop in the ranking of the site. These strategies are universal, and for local SEO in Hong Kong, SEO agency Hong Kong may also consider them. The change in strategies is as follows.
User focus
Some years ago a phrase was popular in the context of SEO ‘what is good for users is good for SEO’ and this phrase is true even now. Search engines want to provide the best experience to the readers therefore when Google sends a user to your site via their search results i.e., SERP they want the user to get satisfied.
Search intent and conversion
When your content team is going to write content, it will be better if they look at the results of SERP as SERP will tell you what search engine things are the best results that match user intent. It will be telling you about the type of content they want and what you need to create when going for the query-related search items.
Adapt quickly
As you focus on the SERP, make sure to keep an eye on what is changing. Gone are the days of three paid links and 10 blue links with a URL, title tag, and Meta description. Whenever you notice any change in SERP, you must adapt it quickly if you want to stay ahead in the competition.
Content depth
Beyond Google, you should know about the niche. If the user is looking for information about a particular topic, they never want to jump to various websites to get the information. Having one page with all the content available, with links out to other related content, is an ideal information blog layout.